Fresh Branding
Keeping your Brand Modern and Engaging
It’s so important in today’s changing marketplace to keep your visual identity current with consumer trends and in tune with your marketing message. I’ve been reading a design book that talks about just this issue: Identity Crisis! 50 redesigns that transformed stale identities into successful brands. It’s chalk full of case studies detailing how designers have approached the challenges and opportunities of branding projects.
Local Greatness
An extra bonus about the book is that it showcases many of our fellow Northwest designers. I’d like to give a shout out to our Salem friend Von Glitschka, who has a case study in the book.