Cardwell Creative Blog : advertising and marketing in Salem Oregon

Throughout the past mentally grueling work week, this question keeps coming to mind: “why is this stuff so exhausting?”. The answer, I think, revolves around the idea of being thoughtful.…

Jeff (Walsh, not Zeldman) sent me this quote yesterday. So good and so true…

We don’t create taxonomies, layouts, content strategies and templates as a one-time deal, so the client’s…

I’ll be the first to admit there’s a lot of beautiful design work to be found in many print and online design annuals (portfolios, galleries, showcases – ad nauseum).…

Some of my colleagues have made predictions about the year to come, so I thought I’d chime in. Here’s what I think will be important in 2010.

Social media identity

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The following video captures a behind the scenes look at a recent shoot we directed for a large car wash chain. Besides having the opportunity to mingle with some beautiful…

I enjoy taking on unique creative challenges. This one, though, started out as a head-scratcher. A successful Vancouver, WA dental practice, Dentus Dental Center, asked us to create a sign…

While many can take a look at video games and consider them a complete waste of time, I’m constantly critiquing every artistic quality about them. They’re much like movies –…

Had a chance over the weekend to rekindle my love for the work of a man who I consider to be one of the most dynamic and talented artist/designers…

No, I don’t actually lose sleep over this, but sometmes I’ll find a design so disturbing that I wish I could create a new version for them right there on…

Most of our design work, day in and out, is pretty straightforward in terms of content. Our client has a product or service. They want you to want it. We…