We don’t create taxonomies, layouts, content strategies and templates as a one-time deal, so the client’s content and design can be frozen in amber. We create them so the client has a framework for continuing to evolve their website into the future, with or without our help. Good clients know this. And they also know that, regardless of time and budget, we can’t do everything for them.

They know that it’s better to concentrate on getting a few things right than to try to cram every conceivable wish and feature into their time with us. Trying to do everything is a way to achieve nothing. Focus, concentration and form are what’s important. Consistency is what’s important. It’s all about the process.

— Jeffery Zeldman

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