Cardwell Creative
Multi-media Marketing and Advertising Communications

The Work

Kaady Car Washes

Brightening the sales picture for Oregon's largest car wash chain...

Television: "Come Out Ahead"

Born out of a marathon video shoot held at a state-of-the-art facility, this spot seeks to cast Kaady's modern car washes in a more sophisticated light, and gain the confidence of those who jealously guard their car's finish.

Film crew: Comcast Spotlight; Lighting: Pacific Grip

Web Site

kaady car wash web site

>> View Kaady.com web site

Illustration: Eric Larsen, Ted Gadecki

Car Care Booklet

kaady car wash car care booklet

>> Expanded view

Designed as an informative guide to better car care, this booklet also expounds Kaady's marketing messages: environmental responsibility, water conservation and protecting the finish of all types of cars.

Illustration: Eric Larsen, Ted Gadecki

Direct Mail

kaady car wash direct mail

>> Expanded view

Fueled by bright and contemporary digital illustrations, this direct mail campaign delivers a persusasive message and a free gift to those who wash their car at Kaady.

Illustration: Eric Larsen, Ted Gadecki

Comments

Kaady Car Washes asked our help in driving home some important car-care facts to Oregon and SW Washington motorists ...such as the adverse environmental impact of "driveway car washing", and the role of Kaady's technically advanced washing methods in preserving vehicle finishes. By combining distinctive original illustrations with clever, informative copy, we developed a versatile and visually arresting theme that has delivered polished performances in a variety of media, including cable television.

Partial account duties:

Creative campaign strategy, including management of writing, illustration, art direction and brand consistency; management of direct mail campaign strategy, staff awareness, design and execution; advertisement design and media administration.