Cardwell Creative
Multi-media Marketing and Advertising Communications

The Work

Stackhouse Athletic Equipment

Equipping Champions for Over 50 Years™

Product catalog

Product catalog

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Magazine ad: Breaux Greer

Magazine ad: Breaux Greer

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Leveraging a catchy headline, this ad highlights the performance of Stackhouse products and the achievements of a Stackhouse-sponsored professional athlete.

Magazine ad: Newton Starting Blocks

Magazine ad: Newton Starting Blocks

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Another example of using a clever headline to make a product presentation more memorable.

Newton tee shirt: front

Newton tee shirt: front

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As an extension of the Newton campaign, these T-shirts were handed out to athletes at training camps across the U.S.

Newton tee shirt: back

Newton tee shirt: back

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As an extension of the Newton campaign, these T-shirts were handed out to athletes at training camps across the U.S.

Comments

Stackhouse needed a rejuvenated marketing program that would allow them to carry their 50-year tradition of leadership in the Olympic and team sports equipment industry into the 21st century. Along with strategizing and implementing improvements to their product catalog - including developing a system whereby their web site and catalog are "fed" by a central data source - we are helping them glean attention and sales from the Internet. The result is a brand that keeps bettering its own track record, and setting the bar ever higher for its competition.

Partial account duties:

Overall creative direction; brand development; strategic planning for and production of print and web sales materials, and design and quality control support.