I saw the following on a placemat at Dairy Queen over the weekend. It’s worth sharing. This promotion for the launch of DQ’s Moolatte® frozen beverage is a great example of working the fundamentals. It’s fun, it’s creative, it encourages customer interaction, and maybe most importantly, it subtly pays homage to (a subset of) DQ’s audience. On top of that it’s bold and a bit daring – and seemed to generate a lot of buzz. I can hear the feedback around the table from that marketing meeting, “What? We’re going to ask people to bring their cows to DQ? That’s crazy.”. I don’t know if this 2004 promo was a hit or a flop … either way, it inspired me.