Cardwell Creative
Multi-media Marketing and Advertising Communications

The Work

Coyote Ridge Motocross

Revving up the image of a NorCal motocross track...

Logo redesign

Logo redesign

This logo design shows our ability to work in a dynamic "edgy" style, when called for. The previous one was more of an illustration than a logo - and had a small copyright infringement problem (see expanded view).

Promotional flyer

Promotional flyer

We created the "Ride the Ridge" theme as a concise way of promoting the brand name's memorability, using a street-level flavor ...then rolled it out to flyers, T-shirts, stickers and beyond.

Tee shirt (back)

Tee shirt (back)

We created the "Ride the Ridge" theme as a concise way of promoting the brand name's memorability, using a street-level flavor ...then rolled it out to flyers, T-shirts, stickers and beyond.

Comments

We jumped at the chance to help the new owners of Coyote Ridge develop some basic marketing materials, including a redesigned logo. The previous logo incorporated an illustration of Wile E. Coyote, which presented some obvious copyright problems moving forward. We responded with a versatile, more sophisticated solution that reflected the street-level vibe often found in Coyote Ridge's audience. Along with promotional flyers stickers and tee shirts, this logo redesign was executed on a tight budget, but without compromising visual or strategic integrity.

Partial account duties:

Logo redesign; copy writing; designs for promotional flyer, stickers and tee shirts.