Your brand is the embodiment of the impressions people form about you. We all build a complex story in our minds based on quick inferences. It’s just our nature. But you can play a big part in shaping those perceptions, and we can help. We’ll walk you through a process that’s simple but powerful, and uses professional-grade creative to lay the groundwork for greater influence.
Branding is a creative and strategic process. That’s why we always start with one or more “discovery” sessions, where—with the help of our Brand Workshop framework—we learn about where you’re coming from, where you want to go, and most importantly: why it’s all worth doing.
Informed by the clarity that comes from discovery, we create the visual and verbal expressions of your brand. This includes an identity system: logo, colors, typefaces, and supportive art—and messaging strategy: brand promise, tagline, and headlines crafted around the most important ideas you need to convey.
Your new creative assets get delivered as part of a brand standards handbook: a powerful tool in governing quality and consistency while boosting internal brand pride. You’ll also get your logo and graphic elements in various file formats for internal use.
Need help putting your new identity to work? We can become a single point of contact, providing reliable creative and production support across a variety of mediums—while enforcing your brand standards.
“We needed a brand presence more reflective of the cutting-edge innovation embodied by our thriving R&D. Cardwell Creative evolved our existing brand without completely abandoning the core elements, while respecting the interests of all stakeholders. They helped us roll out a consistent message and sophisticated visual presentation to all our key marketing touchpoints. It’s having a positive impact on our ability to create new partnerships and sales opportunities.”
Kathy Irvin Marketing Director, Tunnel Radio
Let’s talk about your project.
We’ll do a lot of listening, and always look to offer good advice. This could be the start of something great.Get Started