Cardwell Creative
Multi-media Marketing and Advertising Communications

The Work

Oregon Fruit Products

Thinking on our feet... with fruitful results.

Email Bulletin: Fruit Journal

Oregon Fruit Products HTML email sample

>> View the Holiday 2008 Fruit Journal email

In support of OFP's email-based Fruit Journal campaign, we built a template system that allows us to efficiently adapt the paper version, and deliver it to readers' email boxes (instead of their mailboxes).

Journal design: Amanda Rush

Comments

Off-the-shelf solutions abound today, particularly with regard to the Internet. Oregon Fruit's objectives for their web site, however, weren't suited to a cookie-cutter type execution. A testament to our ability to approach any marketing challenge with a custom solution, we implemented a web site that is flexible and easy for the client to use. Many of the pages on the site are editable by Oregon Fruit - and we provided the training. For their Industrial and Food Service products, they now have a simple, client-configurable online ordering system, designed to fit their exact requirements. And the project was performed efficiently and on-time. The combination of Oregon Fruit's quality brand, and our creative solutions, has created a recipe for marketing success.

Partial account duties:

Creative/art direction; IT consulting; implementation of custom online ordering system and client-editable web pages; setup of contact management system, and design for HTML email communications.