Cardwell Creative
Multi-media Marketing and Advertising Communications

The Work

StaticTek

On the ground to create marketing materials that "pop".

Logo design

StaticTek logo

This design seeks to reinforce the abstract idea of static electricity "in the air", while functioning as a memorable trademark.

Logo alternate

StaticTek alternate logo design

Though StaticTek didn't select this concept, it is a strong representation of service and support, two qualities that are integral to their company.

Stationary

StaticTek stationary

>> Expanded view

Web site: Industrial Floor Striping Division

StaticTek floor striping web site

>> View the StaticTek IFS Division web site

Originally intended as an efficient way to segregate StaticTek's Floor Striping products, this web site has become an effective e-commerce tool.

Comments

Static Technology Inc. needed a functional and cosmetic redesign of their web site. We proposed a more integrated approach that would consolidate and leverage their marketing assets. After developing a marketing plan, and an identity enhancement (including renaming the product line, new logo and stationary), we developed an e-commerce site for their Industrial Floor Striping Division. Meanwhile, the "main" web site is being re-tooled into a more effective sales aid, and will include a user-friendly online store.

Partial account duties:

Development of marketing plan; strategic consulting for leveraging product manufacturer alliances; identity redesign; web site development including e-commerce and blog integration.