What is strategic design?
It’s how we roll.

The design process usually includes “designing” new and creative visual media (we love that!). But for us it’s much more: it’s a framework for solving problems at the drawing board, and bringing clients through a strategic process of discovery, where we learn together what works and what doesn’t.

Problems We Solve

Modern marketing is tough. People are barraged with messages. Sophisticated marketing tools are widely available to laypeople. Audiences are increasingly suspicious of advertising. But we give clients a competitive edge: elevating their brand through smart strategy and top-shelf design, and staking a unique claim in the minds of prospects. Competitors get nervous. Customers take notice. Staff feel proud.


Crafting something memorable that’s a unique reflection of your brand


People will infer a lot from your brand - great design matters


Getting organized and governing consistency


Acting as a virtual design and marketing department


Consulting on modern marketing and web technology


Winning on the internet, increasing exposure, getting your message across


Providing a variety of creative services under one roof, with one point of contact


Setting up means of performance tracking, reviewing results, informing ongoing strategy


Making it easy to work with a creative firm - no condescension here


Creative Services


We provide a comprehensive and inventive approach to crafting new brand identities. Our experience in modernizing existing brands helps them align more effectively with their audience, while honoring equity and history.

  • Discovery
  • Logo design
  • Naming
  • Tagline
  • Brand standards guide

Ongoing Marketing Support

Once the foundational brand identity work is finished, we continue to support clients with critical planning, design, and web initiatives.

  • Website content development
  • Digital/print ad campaigns
  • Social content
  • Social ad campaigns, strategy
  • Email marketing
  • Collateral design
  • Trade show environment design

Web Development

With deep experience, and a finger on the pulse of this rapidly changing landscape, we provide strategic consulting, as well as comprehensive custom design and development for mobile-friendly websites and apps.

  • Discovery
  • Ecommerce
  • Custom functionality
  • Content strategy, content development
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Promotion strategy

Video Production

A critical component in conveying your brand’s unique story, video is estimated to make up 82% of all consumer internet traffic by 2021. [Cisco Systems, 9/15/17] Our focus is always on creating high-quality content that engages your specific audience—inspiring delight, and action.

  • Retail
  • Brand story
  • Motion graphics, animation
  • Explainers


"Test the Chemistry" Project

Some risk is involved when you decide to work with a new creative partner—we get that. That's why we offer the chance to take a test run. We can start with a small design project, as a preview of what it's like to work with our team—and there's no future obligation.


We have experience with both business-to-consumer, and business-to-business accounts.

  • Tourism
  • Non-Profit
  • Eco-Friendly Building Materials
  • Restaurant (QSR)
  • Equestrian
  • Senior Retirement Living
  • Manufacturing
  • Engineering
  • Health Care

We may not be the right fit if you need...

  • Existing projects maintained, without significant design and strategic input
  • Help solely with the mechanisms of marketing (e.g. managing ad campaigns or email campaigns) without new design or content
  • Social media management (i.e. daily or weekly posting, interaction and management of social accounts)
  • A public relations firm
  • Retail product placement negotiation
  • Formal market research
  • Social influencer campaigns

Clients Past and Present

  • Visit Tillamook Coast
  • OBEC Consulting Engineers
  • Willamette Valley Visitors Assoc.
  • Izzy’s Franchise Systems
  • Bonaventure Senior Living
  • Kaady Car Washes
  • Oregon Fruit Products
  • Bridgeway Recovery Services
  • Morrison Child and Family Services
  • Salem Gastro
  • Salem Health
  • O’Brien Dental Lab
  • Freres Lumber Co. Inc.
  • EQO PRO Sustainable Construction Solutions
  • Stackhouse Athletic Equipment
  • Toklat Originals
  • Stone Paving Inc.

Find a Great Creative Partner.

We typically start new inquiries with a phone call, to answer your questions and help to decide if the fit is right. After that, we’re glad to meet in person for a no-fee consultation. At the very least we plan to leave you with some good advice and a tasty cup of coffee.

broadway building

Contact us to get started.


// Our Office
In the Broadway Commons Building
1300 Broadway St. NE #411
Salem, OR 97301