AM Equipment
Brand evolution: sales brochure, icon development, Facebook ad campaign, video
Ready to explore new possibilities? We help growth-minded organizations convey value in a way that’s visually arresting and emotionally compelling. Whether you need to compete for market share or influence more effectively (or both), we'll help you craft a more dynamic story through a brand identity that aligns, clarifies and leaves an indelible mark.
We’ll work with you to clarify and document key insights that lay the foundation for all that comes next. Who are your target customers? What are their fears, priorities, pet-peeves? How does your product or service meet their needs in a compelling way? Why should anyone care? What are the ideological and market-based realities that might impact their buying habits? Searching out these answers and documenting them in a way that’s easily shared forms a powerful foundation that leads to clarity in your organization.
This is a hands-on process. Our workflow ensures you stay engaged, either in-person or through web conferencing. You’ll review all draft documents, design concepts, storyboards and other creative prototypes. While we provide valuable skill and perspective, we’ll also mine your deep knowledge of your own business.
The accolades we’re after come from you. We’re passionate about creating visual assets that stand apart, with a high level of sophistication and artistic acuity. The design system associated with your brand should strongly support affinity with your audience, whether it’s positioning you as a strong player in your industry, or a safe, low-cost option.
Just in case you’re imagining a room full of “creative types” holding impromptu “brainstorming sessions” around a coffee-stained pool table – don’t worry. We build branding assets in a way that supports a business-like, systematic process. From brand standards documents to logo and graphics files for your own internal use. These tools are built by (creative) people with the experience and technical know-how to increase efficiency and save you time.
Our proficiency in a variety of disciplines lets you build on the foundation of your newly expressed brand identity with additional approaches such as video, social and conventional advertising. We can help amplify your impact through consistent messaging and theming. Working with one partner, rather than separate specialists, allows you to stay focused on your critical tasks while we manage the process.
Brand evolution: sales brochure, icon development, Facebook ad campaign, video
Rebrand: identity system, print collateral, web redesign, photography
Brand development: identity system, sales brochure, web site
Rebrand: identity system, icon development, capabilities brochure, signage
Brand evolution: identity system, sales brochure, trade show graphics, web redesign
Looking for someone to help you invent, reinvent or evolve your brand identity? Call Cardwell Creative at 503-370-9911 or drop us a message here to learn more about our branding services. If you’d like to talk about your project, let’s get some coffee…